{"id":44673,"date":"2019-10-17T22:33:58","date_gmt":"2019-10-17T20:33:58","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=44673"},"modified":"2019-10-17T22:33:58","modified_gmt":"2019-10-17T20:33:58","slug":"unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/","title":{"rendered":"UNEP, adidas Runastic free running challenge to draw attention on endangered Snow Leopard species"},"content":{"rendered":"<p style=\"direction: ltr;\">The United Nations Environment Program (UNEP) and adidas Runtastic launched a running challenge in the free adidas Running app that enables users to compete with a wild snow leopard in Mongolia with an aim to highlight the need to conserve the world\u2019s endangered wildlife.<\/p>\n<p style=\"direction: ltr;\">The running challenge was further supported by Internet of Elephants and the Snow Leopard Trust.<\/p>\n<p style=\"direction: ltr;\">The free adidas running app, launched in Pasching, Austria, is part of an international wildlife conservation campaign dubbed\u00a0<em>Run Wild<\/em>, and will run for a period of 12 days from the International Snow leopard Day on 23 October 2019.<\/p>\n<p style=\"direction: ltr;\">The\u00a0<em>Run Wild<\/em>\u00a0campaign aims to create a positive and powerful connection between runners and endangered species, to grow their understanding of the complexity of conservation, and to harness support for the hard work it takes to keep animals safe.<\/p>\n<p style=\"direction: ltr;\">\u201cSnow leopards are one of the most emblematic species of mountain regions. Yet their habitats are under unprecedented pressure due to climate change and related drivers such as land-use change and habitat degradation, shift, fragmentation or loss, as well as increased human-wildlife conflict and poaching,&#8221; said Matthias Jurek, Program Management Officer for UNEP dealing with mountain ecosystems. &#8220;With this unique partnership, we hope to help to boost the general public\u2019s interest in these as well as other vulnerable species.\u201d<\/p>\n<p style=\"direction: ltr;\">\u201cBased on our company\u2019s mission that through sport, we have the power to change lives, we are trying to harness the immense power of our digital platform to create a positive change toward sustainability and to protect our planet and all its inhabitants,\u201d said Chris Thaller, Head of Creative Projects for adidas Runtastic and initiator of the\u00a0<em>Run Wild<\/em>\u00a0campaign.<\/p>\n<p style=\"direction: ltr;\">Users of the app will be able to make runs and compete with Uuliin Ezen, a real wild snow leopard from Mongolia who is tracked by the Snow Leopard Trust using GPS technology for scientific purpose. Additionally, runners will get an insight about Uuliin\u2019s daily activities and his challenges finding food and surviving poaching; the app will also present users with the opportunity to contribute to the conservation work that keeps him safe. To ensure safety of the species, the app only uses movement data and not the actual locations of the snow leopard.<\/p>\n<p style=\"direction: ltr;\">The illegal trade in wildlife is a key driver of the global loss of biodiversity, as well as posing environmental, economic, development and security risks. UNEP, through its\u00a0<a href=\"https:\/\/wildfor.life\/\">WildforLife<\/a>\u00a0campaign, works closely with various partners to prevent and reduce demand for illegally traded wildlife products and to reverse these trends in order to protect vulnerable species and the human well-being that depends on healthy ecosystems.<\/p>\n<p style=\"direction: ltr;\">Recent research shows that one million species are\u00a0<a href=\"https:\/\/www.unenvironment.org\/news-and-stories\/press-release\/natures-dangerous-decline-unprecedented-species-extinction-rates\">threatened with extinction<\/a>\u00a0today, and that climate change is a key driver of global biodiversity loss.<\/p>\n<p style=\"direction: ltr;\">UNEP\u2019s\u00a0<a href=\"https:\/\/www.vanishingtreasures.org\/\">VanishingTreasures<\/a>\u00a0program supports climate-smart wildlife conservation of endangered mountain species such as the iconic snow leopard in Central Asia, Royal Tiger in Bhutan and mountain gorilla in Virunga.<\/p>\n<p style=\"direction: ltr;\">\u201cWe urgently need to engage millions more people with wildlife and nature if we want to turn the tide of the extinction of wildlife, and in order to do that we have to be unconventional and daring,\u201d said Gautam Shah, Internet of Elephants CEO and founder. \u201cWe\u2019re incredibly excited that adidas Runtastic is opening up their platform of tens of millions of users for conservation purposes.\u201d<\/p>\n<p style=\"direction: ltr;\">UNEP\u00a0is providing conservation expertise, and the Snow Leopard Trust are providing research based know-how for the app; adidas Runtastic is leveraging its 150 million-plus registered user platform and marketing power, and the Internet of Elephants co-created the concept and is providing engagement expertise and conservation-focused storytelling to ensure that the\u00a0<em>Run Wild<\/em>\u00a0campaign is a success.<\/p>\n<p style=\"direction: ltr;\">\n","protected":false},"excerpt":{"rendered":"<p>The United Nations Environment Program (UNEP) and adidas Runtastic launched a running challenge in the free adidas Running app that enables users to compete with a wild snow leopard in Mongolia with an aim to highlight the need to conserve the world\u2019s endangered wildlife. The running challenge was further supported by Internet of Elephants and [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":44674,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6038,984,6030],"tags":[7188,6402,6282,7187],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNEP, adidas Runastic free running challenge to draw attention on endangered Snow Leopard species - Csr Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNEP, adidas Runastic free running challenge to draw attention on endangered Snow Leopard species - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"The United Nations Environment Program (UNEP) and adidas Runtastic launched a running challenge in the free adidas Running app that enables users to compete with a wild snow leopard in Mongolia with an aim to highlight the need to conserve the world\u2019s endangered wildlife. The running challenge was further supported by Internet of Elephants and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-17T20:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/download-28.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"335\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"UNEP, adidas Runastic free running challenge to draw attention on endangered Snow Leopard species\",\"datePublished\":\"2019-10-17T20:33:58+00:00\",\"dateModified\":\"2019-10-17T20:33:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\"},\"wordCount\":628,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/download-28.jpg\",\"keywords\":[\"#Adidas\",\"#SDGs\",\"#UNEP\",\"#Wild Life\"],\"articleSection\":[\"contribute to solution\",\"news\",\"Sustainable Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\",\"url\":\"https:\/\/csregypt.com\/en\/unep-adidas-runastic-free-running-challenge-to-draw-attention-on-endangered-snow-leopard-species\/\",\"name\":\"UNEP, adidas Runastic free running challenge to draw attention on endangered Snow Leopard species - 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