{"id":43856,"date":"2019-10-03T19:57:46","date_gmt":"2019-10-03T17:57:46","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=43856"},"modified":"2019-10-03T19:57:46","modified_gmt":"2019-10-03T17:57:46","slug":"csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/","title":{"rendered":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health"},"content":{"rendered":"<p style=\"direction: ltr;\">On the Swachchataa Divas i.e. October 2, 2019, Reckitt Benckiser (RB) reiterated its commitment towards driving a healthy India at the 12-hour long Cleanathon hosted by Bollywood Actor, Amitabh Bachchan. With various prominent personalities coming to the event to lend their support the conversation and share their opinions.<\/p>\n<p style=\"direction: ltr;\">RB with its flagship BSI Campaign leading a Swachh message for five years now transitions from \u2018Swachh to Swasth\u2019, company said.<\/p>\n<div class=\"jeg_ad jeg_ad_article jnews_content_inline_ads \">\n<div class=\"ads-wrapper align-center \" style=\"direction: ltr;\">Supported by Campaign Ambassador, Amitabh Bachchan, this year the campaign embarks on a new phase that will focus on driving attention towards the well-being of mothers and children.If hygiene and nutrition can begin there, a strong foundation can be laid for the future health of the society.<\/div>\n<\/div>\n<p style=\"direction: ltr;\">This will be achieved by concerted efforts targeted under four key pillars of the campaign that include<strong>Nutrition<\/strong>\u2013 providing a balanced diet to both young mothers and new born children;<strong>Breastfeeding<\/strong>\u2013 ensuring the importance of breastfeeding is known to all;<strong>Handwash<\/strong>\u2013 inculcating regular hand washing practices and <strong>Sanitation<\/strong>\u2013 reducing instances of diarrhea, especially amongst children.<\/p>\n<p style=\"direction: ltr;\">The campaign will focus on converging these pillars in order to reduce the instances of preventable diseased leading to better health for mothers and children.<\/p>\n<p style=\"direction: ltr;\"><strong>Lakshman Narsimhan,\u00a0<\/strong>CEO, RB said, \u201cWe now need to bring the attention towards young mothers and their newborns who are the future generation of this country. Ensuring proper nutrition, can lay a strong foundation for the future health of the society and improve the general quality of lives.\u201d<\/p>\n<p style=\"direction: ltr;\">As part of behavior change communication activations, Banega Swasth India plans to roll out a Hygiene Impact bond to reduce in prevalence of Diarrhea among children and increase life years for 15 million Indians across Uttar Pradesh.<\/p>\n<p style=\"direction: ltr;\">The campaign will also continue to scale up its hygiene curriculum in schools across India and create pre-primary health care champions on Hygiene in Uttar Pradesh. Focus will also be on Adolescent Sexual Reproductive Health (ASRH) in 7 north eastern states and Safe Sex Education in five biggest red-light areas\/districts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the Swachchataa Divas i.e. October 2, 2019, Reckitt Benckiser (RB) reiterated its commitment towards driving a healthy India at the 12-hour long Cleanathon hosted by Bollywood Actor, Amitabh Bachchan. With various prominent personalities coming to the event to lend their support the conversation and share their opinions. RB with its flagship BSI Campaign leading [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":43857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6031,984],"tags":[7050,6464,6402,6251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"On the Swachchataa Divas i.e. October 2, 2019, Reckitt Benckiser (RB) reiterated its commitment towards driving a healthy India at the 12-hour long Cleanathon hosted by Bollywood Actor, Amitabh Bachchan. With various prominent personalities coming to the event to lend their support the conversation and share their opinions. RB with its flagship BSI Campaign leading [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-03T17:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"807\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"CSR: RB\u2019s flagship BSI to empower people with the choice of better health\",\"datePublished\":\"2019-10-03T17:57:46+00:00\",\"dateModified\":\"2019-10-03T17:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg\",\"keywords\":[\"#Healh\",\"#India\",\"#SDGs\",\"csr\"],\"articleSection\":[\"health\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\",\"url\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\",\"name\":\"CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg\",\"datePublished\":\"2019-10-03T17:57:46+00:00\",\"dateModified\":\"2019-10-03T17:57:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage\",\"url\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg\",\"contentUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg\",\"width\":807,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/csregypt.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CSR: RB\u2019s flagship BSI to empower people with the choice of better health\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csregypt.com\/#website\",\"url\":\"https:\/\/csregypt.com\/\",\"name\":\"\u0633\u064a \u0625\u0633 \u0622\u0631 \u0645\u0635\u0631\",\"description\":\"The first portal for CSR in Egypt and Middle East\",\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csregypt.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/csregypt.com\/#organization\",\"name\":\"CSR\",\"url\":\"https:\/\/csregypt.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png\",\"contentUrl\":\"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png\",\"width\":1080,\"height\":1080,\"caption\":\"CSR\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/csregypt\/\",\"https:\/\/x.com\/egyptcsrforum\",\"https:\/\/www.instagram.com\/csr.egypt\/\",\"https:\/\/www.linkedin.com\/in\/csr-egypt-43381ab5\/\",\"https:\/\/www.pinterest.com.au\/csregypt\/\",\"https:\/\/www.youtube.com\/channel\/UCh21PZpnBj2yjj2PeclXz1g\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\",\"name\":\"Marwa Zein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g\",\"caption\":\"Marwa Zein\"},\"sameAs\":[\"http:\/\/marwazein1982@gmail.com\"],\"url\":\"https:\/\/csregypt.com\/en\/author\/marwa-zein\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/","og_locale":"en_US","og_type":"article","og_title":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt","og_description":"On the Swachchataa Divas i.e. October 2, 2019, Reckitt Benckiser (RB) reiterated its commitment towards driving a healthy India at the 12-hour long Cleanathon hosted by Bollywood Actor, Amitabh Bachchan. With various prominent personalities coming to the event to lend their support the conversation and share their opinions. RB with its flagship BSI Campaign leading [&hellip;]","og_url":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/","og_site_name":"Csr Egypt","article_publisher":"https:\/\/www.facebook.com\/csregypt\/","article_published_time":"2019-10-03T17:57:46+00:00","og_image":[{"width":807,"height":570,"url":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","type":"image\/jpeg"}],"author":"Marwa Zein","twitter_card":"summary_large_image","twitter_creator":"@egyptcsrforum","twitter_site":"@egyptcsrforum","twitter_misc":{"Written by":"Marwa Zein","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#article","isPartOf":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/"},"author":{"name":"Marwa Zein","@id":"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec"},"headline":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health","datePublished":"2019-10-03T17:57:46+00:00","dateModified":"2019-10-03T17:57:46+00:00","mainEntityOfPage":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/csregypt.com\/#organization"},"image":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage"},"thumbnailUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","keywords":["#Healh","#India","#SDGs","csr"],"articleSection":["health","news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/","url":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/","name":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health - Csr Egypt","isPartOf":{"@id":"https:\/\/csregypt.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage"},"image":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage"},"thumbnailUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","datePublished":"2019-10-03T17:57:46+00:00","dateModified":"2019-10-03T17:57:46+00:00","breadcrumb":{"@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#primaryimage","url":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","contentUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","width":807,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/csregypt.com\/en\/csr-rbs-flagship-bsi-to-empower-people-with-the-choice-of-better-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/csregypt.com\/"},{"@type":"ListItem","position":2,"name":"CSR: RB\u2019s flagship BSI to empower people with the choice of better health"}]},{"@type":"WebSite","@id":"https:\/\/csregypt.com\/#website","url":"https:\/\/csregypt.com\/","name":"\u0633\u064a \u0625\u0633 \u0622\u0631 \u0645\u0635\u0631","description":"The first portal for CSR in Egypt and Middle East","publisher":{"@id":"https:\/\/csregypt.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csregypt.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/csregypt.com\/#organization","name":"CSR","url":"https:\/\/csregypt.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png","contentUrl":"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png","width":1080,"height":1080,"caption":"CSR"},"image":{"@id":"https:\/\/csregypt.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/csregypt\/","https:\/\/x.com\/egyptcsrforum","https:\/\/www.instagram.com\/csr.egypt\/","https:\/\/www.linkedin.com\/in\/csr-egypt-43381ab5\/","https:\/\/www.pinterest.com.au\/csregypt\/","https:\/\/www.youtube.com\/channel\/UCh21PZpnBj2yjj2PeclXz1g"]},{"@type":"Person","@id":"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec","name":"Marwa Zein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g","caption":"Marwa Zein"},"sameAs":["http:\/\/marwazein1982@gmail.com"],"url":"https:\/\/csregypt.com\/en\/author\/marwa-zein\/"}]}},"jetpack_featured_media_url":"https:\/\/csregypt.com\/wp-content\/uploads\/2019\/10\/CSR-of-RB-and-Health-and-Sanitation-807x570.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/43856"}],"collection":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/comments?post=43856"}],"version-history":[{"count":1,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/43856\/revisions"}],"predecessor-version":[{"id":43859,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/43856\/revisions\/43859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/media\/43857"}],"wp:attachment":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/media?parent=43856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/categories?post=43856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/tags?post=43856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}