{"id":42158,"date":"2019-09-10T12:18:56","date_gmt":"2019-09-10T10:18:56","guid":{"rendered":"https:\/\/csregypt.com\/?p=42158"},"modified":"2019-09-10T12:18:56","modified_gmt":"2019-09-10T10:18:56","slug":"soorty-enterprises-is-differentiating-itself-in-the-denim-market-as-a-sustainability-champion","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/soorty-enterprises-is-differentiating-itself-in-the-denim-market-as-a-sustainability-champion\/","title":{"rendered":"Soorty Enterprises is differentiating itself in the denim market as a sustainability champion"},"content":{"rendered":"
Soorty Enterprises is conducting an array of innovative sustainability strategies and technologies, along with a robust CSR program, to establish itself as the leading sustainable denim manufacturer, according to CSO website.<\/div>\n
\n

The denim industry is a notoriously inefficient user of natural resources, but few are more aware, concerned or proactive about this fact than Soorty Enterprises. While its global operations span Bangladesh, Turkey, the Netherlands and the US, the firm\u2019s deepest roots remain in its home country of Pakistan, a region being disproportionately impacted by climate change relative to its emissions. In 2015, a heatwave in Karachi claimed 2,000 lives and Asad Soorty, Director of Operations at the company, laments that such disasters will only become more frequent. \u201cThis coastal city, once with pleasant temperatures and a nice sea breeze, is almost perpetually parched,\u201d he says. \u201cAbout 60% of the country\u2019s population is food insecure, and almost 45% of kids are experiencing stunted growth. All of this is\u00a0now<\/em>; and we haven\u2019t yet moved into the era where Pakistan will be the eighth most climate change-affected country.\u201d He stresses, however, that this exposure to the realities of climate change has not focused the company\u2019s sustainability ambitions on Pakistan, alone. \u201cThis is a prime example of a country that needs to utilize its arable land more effectively: rather than growing cotton, we should be growing food crops. We want to be a part of this change, and we are working hard to disrupt the industry. But we don\u2019t see it as a Pakistan-centric issue. Climate change isn\u2019t a problem bound by borders; unfortunately, its solutions are.\u201d He adds that, as a textile company, Soorty stands to make a significant impact: the textiles industry, by some estimates, produces more CO2 than the aeronautical and maritime industries combined, as well as being responsible for around 20% of industrial wastewater, globally.<\/p>\n

Soorty\u2019s efforts to curb its environmental impact represent some of the most practical and innovative strategies in the industry, and they are driven by adherence to William McDonough and Dr Michael Braungart\u2019s internationally-recognized Cradle to Cradle (C2C) standards. \u201cWe want to have a symbiotic relationship with the environment,\u201d explains Mr Soorty. \u201cWe think that the C2C design philosophy is the way to go for the entire fashion sector, and it\u2019s a philosophy we subscribe to wholeheartedly.\u201d C2C product certification is awarded to products following a rigorous assessment procedure across five sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness. Soorty\u2019s proprietary Zero Waste Water dyeing process has been used in a range of denim fabrics that have been certified Gold against these metrics. The complexities of the next-gen solutions are explained by Sarfraz Cheema, Head of Sustainability of the garment division, who is responsible for driving Soorty\u2019s manufacturing processes towards fully sustainable solutions: \u201cWe have adopted the Tonello UP denim washing technology, enabling us to process the garments with a liquor ratio of 1:2 and thereby process 1kg of fabric using just two litres of water. In the conventional process, the ratio is as high as 1:8, so we have reduced water usage in this process by 75%.\u201d The company is also using nebuliser technology that dyes the garments through a water-chemical cloud, itself saving 95% of the water used conventionally. The bleaching process is perhaps the most impactful, as it uses no water at all, Cheema explains. \u201cTo bleach, mercerize and decolor the garments, we use ozone, which is a very aggressive gas,\u201d he says. \u201cOzone makes it possible to complete these processes without any chemicals or water. It is reduced to Oxygen after being used.\u201d Any wastewater is collected and treated at the company\u2019s Effluent Treatment and part of it goes through the reverse osmosis plants for reuse in the manufacturing cycle. Soorty has its own jeans recycling facility, where it collects leftover denims and creates recycled cotton from it. This is blended \u00a0with virgin cotton \u00a0to minimize the need for fresh cotton to be grown and processed.<\/p>\n

Along with its work towards sustainable manufacturing, Soorty is also engaged in myriad corporate social responsibility (CSR) projects as a means to benefit society, alongside mitigating its environmental impact. When asked about the company\u2019s successes in this area, Mobeen Chughtai, Manager of Corporate Communications and CSR for Social Sustainability and Community Relations, replies, \u201cI think it depends what you mean by \u2018success\u2019 \u2013 we don\u2019t view our CSR as separate from the business, because it isn\u2019t. If we don\u2019t exist to have a positive effect on society, there will be no society for us to exist in. If we can do that then yes, we will be successful.\u201d Whatever your definition of success, it cannot be denied that Soorty has conducted a series of impactful CSR programmes and initiatives across Pakistan, including those in education, health and social welfare, but its CSR program is evolving beyond conventional interventions. \u201cIn the last few months, we have focused our efforts on two primary issues: mitigating climate change and empowering women,\u201d continues Chughtai. \u201cFemale empowerment is of special significance in the developing world, where women find it much harder to secure their God-given rights or access to basic services, such as healthcare, education and justice. In August of this year, we launched a unique project in Pakistan: the Soorty Enhancing Women Service (SEWS) project. It will enable and encourage the employability and empowerment of women from low-income backgrounds \u2013 the first such UN SDG-compliant, multi-partner venture launched by a for-profit entity in Pakistan, to help underprivileged families.\u201d Chughtai stresses that climate change, however, is the core existential crisis of our times, and Soorty is leveraging innovative technologies outside of its manufacturing processes to address the challenge head-on. \u201cWe are in Phase 2 of our Forest Rescue Initiative, designed to reclaim arable land from the Thar desert,\u201d says Chughtai. \u201cFor our tree planting strategy, we have partnered with Forests4All, a plantation network from the Netherlands, along with Danish botanical innovator Groasis to use its patented Waterboxx\u00ae technology.\u201d Waterboxx\u00ae circumvents the difficulties of limited rainfall and a deep water table by passively watering saplings over the course of a year. \u201cIn the two or three months required for a seedling\u2019s roots to reach the groundwater, you must water them. A vast majority of planted saplings simply die off because one: there is no water to give them; and two: there is nobody to water them. With Waterboxx\u00ae, you only need to add water once each year,\u201d Chughtai enthuses. \u201cUnder this initiative, we also plan on gifting an Urban Forest to Karachi City.”<\/p>\n

As the company moves to expand its operations in the US, Mr Soorty is confident that the company has a value proposition that will keenly differentiate it in the highly competitive market. \u201cOur company is a global concern, from our multiple country of production model in Bangladesh and Pakistan to our design studios in Manhattan, Amsterdam, Karachi and more,\u201d heexplains. \u201cSoorty provides more than just manufacturing. We exist on many parts of the value chain, helping our customers to identify the latest fashion trends and the white spaces in their merchandise offerings. Our strong R&D allows them to have innovative and high-performance denim, while our responsible manufacturing methods offer fully transparent factories that go beyond simple compliance.\u201d It is a testament to the depth and brilliance of Soorty\u2019s CSR and sustainability strategies that they could not all be condensed into the scope of this profile, although it is abundantly apparent that the established brands in the US are set for some fierce new competition in a world where the conscious consumer is rapidly becoming king.<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Soorty Enterprises is conducting an array of innovative sustainability strategies and technologies, along with a robust CSR program, to establish itself as the leading sustainable denim manufacturer, according to CSO website. The denim industry is a notoriously inefficient user of natural resources, but few are more aware, concerned or proactive about this fact than Soorty […]<\/p>\n","protected":false},"author":410,"featured_media":42159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6090,6261,984,6030],"tags":[6325,6789,6402,6790,6251],"yoast_head":"\nSoorty Enterprises is differentiating itself in the denim market as a sustainability champion - Csr Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/soorty-enterprises-is-differentiating-itself-in-the-denim-market-as-a-sustainability-champion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soorty Enterprises is differentiating itself in the denim market as a sustainability champion - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"Soorty Enterprises is conducting an array of innovative sustainability strategies and technologies, along with a robust CSR program, to establish itself as the leading sustainable denim manufacturer, according to CSO website. 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