{"id":114718,"date":"2026-05-15T23:31:30","date_gmt":"2026-05-15T20:31:30","guid":{"rendered":"https:\/\/csregypt.com\/?p=114718"},"modified":"2026-05-15T23:31:30","modified_gmt":"2026-05-15T20:31:30","slug":"morgan-stanley-over-90-of-companies-advance-sustainability-strategies-but-execution-concerns-rise","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/morgan-stanley-over-90-of-companies-advance-sustainability-strategies-but-execution-concerns-rise\/","title":{"rendered":"Morgan Stanley: Over 90% of companies advance sustainability strategies, but execution concerns rise"},"content":{"rendered":"

Over 90% of sustainability leaders say their companies continue to make progress on sustainability strategies in 2026, but nearly half now see growing challenges in execution, according to a new survey by the Morgan Stanley Institute for Sustainable Investing.<\/p>\n

The report highlights how macroeconomic uncertainty, rising investment needs, regulatory pressure, investor expectations, and climate risks are making sustainability efforts increasingly difficult to implement effectively.<\/p>\n

The institute\u2019s 2026 \u201cSustainable Signals: Corporates\u201d report, based on a survey of 300 sustainability decision-makers globally, found that 47% of respondents now believe there is room for improvement in executing sustainability strategies, up more than ten percentage points from 2025.<\/p>\n

Companies still see sustainability as commercially valuable:<\/h4>\n

Despite growing operational challenges, most companies continue to see sustainability as an important business priority.<\/p>\n

According to the report, 88% of respondents said sustainability delivers commercial value to their company, while 87% described it as a critical risk-management exercise. Another 84% said sustainability is either primarily or partly a value-creation opportunity for their long-term corporate strategy.<\/p>\n

However, the way companies frame sustainability is shifting.<\/p>\n

Only 22% of respondents in 2026 described sustainability as primarily a value-creation opportunity, down sharply from 53% in 2025. Meanwhile, 62% now see sustainability as a combination of value creation and risk management, compared with 35% last year.<\/p>\n

Jessica Alsford, Chief Sustainability Officer and Chair of the Institute for Sustainable Investing at Morgan Stanley, said companies are adapting to a more complex business environment.<\/p>\n

\u201cOur Sustainable Signals survey shows that corporates around the world continue to see the value of sustainability, but their motivations and concerns have shifted amid a complex operating environment.\u201d<\/p>\n

She added\u00a0\u201cSustainability is becoming more integrated into core business strategies as macroeconomic uncertainty, rising costs, and regulatory and investor expectations increasingly shape decision-making.\u201d<\/p>\n

Regulatory pressure, investor expectations gain importance:<\/h4>\n

Regulatory compliance and investor expectations are becoming increasingly influential in shaping corporate sustainability strategies.<\/p>\n

Nearly half of respondents \u2014 49% \u2014 ranked regulatory compliance among their top three motivations for pursuing sustainability initiatives, up from 23% in 2025.<\/p>\n

Investor expectations also rose significantly, with 42% placing them among their top three drivers, approximately double last year\u2019s level.<\/p>\n

The report noted that while regulatory momentum has slowed in some markets, companies operating globally continue to face expanding disclosure and compliance requirements in other regions.<\/p>\n

Rising costs, economic uncertainty are slowing momentum:<\/h4>\n

The need for substantial investment remains the most commonly cited obstacle to delivering sustainability strategies.<\/p>\n

Around 39% of respondents identified high investment requirements among their top three barriers, up from 24% in 2025.<\/p>\n

Macroeconomic uncertainty ranked second at 36%, more than doubling from last year.<\/p>\n

Other major challenges include lack of data, regulatory uncertainty, and difficulties translating sustainability strategies into operational action, each cited by around 30% of respondents.<\/p>\n

Notably, no respondents said they faced no barriers in 2026, compared with 7% a year earlier.<\/p>\n

Climate risks are increasingly seen as operational threats:<\/h4>\n

Corporate<\/a> leaders are also becoming more concerned about climate-related disruptions.<\/p>\n

On average, 78% of respondents said physical climate risks \u2014 including extreme weather, flooding, and wildfires \u2014 are very or somewhat likely to negatively affect operations within the next five years, up from 65% in 2025.<\/p>\n

Nearly two-thirds \u2014 63% \u2014 said increased operational costs are very likely as a result of climate impacts.<\/p>\n

Meanwhile, 81% of respondents said climate transition risks are likely to affect operations, compared with 71% last year.<\/p>\n

Sustainability becoming more embedded in corporate governance:<\/h4>\n

The report found sustainability is increasingly integrated into governance structures and strategic business decisions.<\/p>\n

Nearly two-thirds of respondents \u2014 63% \u2014 said key decisions, including capital expenditures, R&D budgeting, and mergers and acquisitions, are now subject to sustainability criteria, up from 51% in 2025.<\/p>\n

Similarly, 62% reported Board-level responsibility for sustainability, compared with 42% last year.<\/p>\n

Leadership expectations are also becoming a stronger driver, with around a quarter of companies placing Board or senior management expectations among the top three reasons for pursuing sustainability strategies.<\/p>\n

Sustainability roles expand beyond dedicated ESG teams:<\/h4>\n

The survey found sustainability responsibilities are increasingly spread across different business functions rather than limited to dedicated ESG teams.<\/p>\n

Only 10% of respondents said they work exclusively in sustainability-focused roles, while most operate across broader functions such as strategy, finance, and risk management.<\/p>\n

A smaller share also contributes to artificial intelligence governance. Around 15% of respondents said they participate in AI governance decisions, rising to 20% in North America.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over 90% of sustainability leaders say their companies continue to make progress on sustainability strategies in 2026, but nearly half now see growing challenges in execution, according to a new survey by the Morgan Stanley Institute for Sustainable Investing. The report highlights how macroeconomic uncertainty, rising investment needs, regulatory pressure, investor expectations, and climate risks […]<\/p>\n","protected":false},"author":410,"featured_media":114719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13330,984],"tags":[15698,9903],"yoast_head":"\nMorgan Stanley: Over 90% of companies advance sustainability strategies, but execution concerns rise - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Over 90% of sustainability leaders say their companies continue to make progress on sustainability strategies in 2026, but nearly half now see growing challenges in execution, according to a new survey by the Morgan Stanley Institute for Sustainable Investing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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