World Bank highlights how Egypt won battle against Hepatitis C

08 / 04 / 2024

By Marwa Nassar - -

The World Bank highlighted Egypt’s journey to win the battle against Hepatitis C after a public health campaign of just one year.

Egypt has effectively eliminated Hepatitis C, the third leading cause of death in the country.

Egypt’s remarkable success is the result of a comprehensive nationwide health campaign marked by diligent planning and execution. The campaign, “Meet Milyon Sehha” or “100 Million Healthy Lives”, involved testing over 60 million people and treating more than 4.1 million patients.

The campaign’s extensive awareness raising and outreach reached people all over the country, and to ensure that even the poorest patients could benefit, all patients were treated for free.

As of 2015, Egypt had the highest rate of Hepatitis C in the world, reaching nearly 7% of the adult population. According to World Bank estimates, more than 1 in 5 Egyptians aged 50-59 had Hepatitis C, causing productivity declines of 7.5% amongst those infected and leading to a 1.5% annual drop in GDP. Hepatitis C patients were also five times more likely to fall into poverty as they would spend large amounts of money on treatments and were not able to work due to ill health.

To support Egypt, the World Bank modelled multiple scenarios of virus treatment vs. inaction to tackle Hepatitis C and to highlight the cost of inaction. After reviewing the scenarios, the government reached the conclusion that the most efficient option would be to eliminate Hepatitis C altogether, as the other options would be neither cost-effective nor conducive for population health in the long run. As a result, the “100 Million Healthy Lives” campaign was launched in 2018.

The nationwide mass screening campaign was phased over 9 months. Five years onward, the campaign enabled Egypt to achieve the World Health Organization (WHO) golden certificate on the path to eliminate Hepatitis C.

This campaign was supported by $250 million in financing from the World Bank, as a part of the $530 million Transforming Egypt’s Health Systems project. The World Bank supported the campaign’s planning phase by sharing successful examples of other global health campaigns from which Egypt could benefit.

The success of the campaign is largely due to the fact that the screening and treatment processes were made accessible, inexpensive, and convenient for all citizens. The campaign had aimed to screen all Egyptians and residents nationwide who were above the age of 18 in three phases, each phase comprising 7 to 11 administrative governorates, utilizing almost 6,000 fixed testing sites and more than 8,000 mobile teams throughout the country. To reach the 57% of Egyptians who live in rural areas, 1,079 medically equipped vehicles were deployed to reach remote and underserved areas. A professional call center was set up for necessary follow ups and to respond to inquiries from citizens.

Egypt also capitalized on the campaign by also testing all participants for high blood pressure, blood sugar levels, and Body Mass Index. This helped to create a Non-Communicable Diseases database and heat maps for the adult population in the country. Further, the Egyptian Ministry of Health and Population developed an in-house dashboard that tracks the screening rates instantly with the ability to direct screening teams to move strategically to areas where screening rates were low. The dashboard also provided automated referral services to higher levels of care if any of the screened parameters were deemed out of range.

A large-scale awareness raising campaign comprised television and radio ads and recruited community health workers who personally reached out to residents of rural and underdeveloped areas to ensure that citizens all over the country knew of the campaign and were encouraged to benefit from it. Community health workers were sent to areas of mass-congregations like factories, mosques, churches, and public squares.

The mass media portion of the campaign focused on educating the public on Hepatitis C, reducing stigma associated with the virus diagnosis, and emphasizing the need to get tested. The key messages of the campaign were to encourage people not to use personal items that belong to others; emphasize that there is no harm in having contact with Hepatitis C patients; clarify that pills are safer than injections; encourage audiences to consult with a physician and test for Hepatitis C; and reassure audiences that treatment is available and effective.

These efforts were underpinned by the country’s ability to negotiate the procurement of screening and treatment supplies at the lowest prices, which in turn enabled the campaign to treat patients for free. Locally manufactured direct-acting antiviral treatments were a key factor in the campaign’s remarkable success – a 98.5% cure rate among people who received treatment. This served as a global public good by lowering the prices of medicines worldwide. Before Egypt’s campaign, the price of the 3-month regimen required to cure a person was in the range of $900 for low-income countries and up to $100,000 in high income countries.

Healthcare remains one of the World Bank’s top priorities for Egypt. The FY2023-27 Country Partnership Framework’s 2nd High Level Objective, titled Enhanced Human Capital Outcomes, is focused on projects and analytical work that support Egyptians in leading healthy and prosperous lives.