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Unilever’s oral care brands have launched teledentistry services under a campaign of ‘Don’t wait until it’s too late, #TalkToADentist’ with an aim to help tackle barriers such as cost, distance and dentist availability on a vast scale. People can check in with a dentist digitally via video call, WhatsApp or live streaming on Facebook, all completely free of charge.
The brands are also organizing dental camps where people will be able to access free in-person check-ups. Together these services will help an estimated 200 million people across the world take control of their oral health, avoiding severe pain, costly and complicated treatments, and ultimately tooth loss.
Mariano Sampietro, Global Vice President Oral Care at Unilever, says: “Our brands are on a mission to unleash the power of healthy smiles and eradicate oral disease for everyone. We believe that everyone has a right to good oral health, and access to convenient and affordable expert dental care.”
“Through this campaign, we hope to raise awareness to ensure people understand the importance of acting early, from the moment a problem arises.”
According to research from King’s College London(Opens in a new window), 69% of the world’s dentists serve just 27% of the global population. A World Health Organization report(Opens in a new window) also reveals that while 82% of people in high-income countries have access to oral health services, that figure plunges to just 35% in low-income countries.
A chronic shortage of formally trained dentists and prohibitively high costs often lead to oral health issues being ignored and treatment delayed, especially in middle and low-income countries. But Unilever’s family of oral care brands is setting out to make positive change.
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