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UNDP-ICCO partnership to promote PR as integral component of fight against climate change
The United Nations Development Program (UNDP) has signed a Memorandum of Understanding (MoU) with the International Communications Consultancy Organization (ICCO), the global membership body for PR agencies, to take on the climate crisis and tackle persistent communications challenges.
UNDP is the largest United Nations agency leading the fight against climate change with 6000 projects across 170 countries. ICCO is a federation of national and international PR membership bodies, with over 3000 agency members across 82 countries.
The UNDP’s partnership with ICCO is headlined by the creation of a special Climate Comms Taskforce (CCT). The taskforce will be spearheaded by Chris Pratt, member of the Climate Communication Group of the PRCA (the UK Public Relations and Communications Association) and by Boaz Paldi, Chief Creative Officer, UNDP.
The Taskforce will seek to draw on some of the world’s best climate communicators and PR strategists to drive a series of campaigns and activations in the pursuit of mobilizing action across several key global markets.
ICCO will unveil new members of the Taskforce in the coming weeks. The partnership is a significant signal of intent from the UNDP to draw on the skills and know-how of creative PR professionals to deliver impactful messages on climate change into communities around the world.
Grzegorz Szczepanski, ICCO President said “Climate Change is one of the most critical global issues of our time – and we believe it’s an issue for our industry to solve. ICCO has long supported the Sustainable Development Goals and recognises the significance of their work. Their important messages need to influence people across a vast array of geographies and demographics. This partnership is a significant recognition from UNDP of the central role PR and Comms expertise will play in achieving their goals. In turn it is a recognition from ICCO members, of the power we have to cause real change. We are proud to support this cause.”
Boaz Paldi, UNDP Chief Creative Officer said “PR is an integral component in the fight against climate change, this is recognised by scientists and global institutions like UNDP. The partnership with ICCO will help drive earned global media attention and engagement in our campaigns and delivering UNDP messages in local markets in a way that will be locally understood. ICCO’s cross-agency, international strategic plan will be essential to the success of our work. This is a long-term relationship that can be nurtured for the betterment of the planet.”
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