TikTok, Conservation International launch #SaveOurOceans challenge

03 / 09 / 2019

By Marwa Nassar - -

TikTok, the leading destination for short-form mobile video, joined hands with Conservation International to launch the #SaveOurOceans challenge. Conservation International works around the world to protect oceans and marine ecosystems – and the people whose lives and livelihoods depend on them.

The challenge spotlights the critical role of the world’s oceans and what we can do to protect them for future generations.

As a platform for creativity, TikTok users can show their support for ocean conservation through their short videos and raise awareness to protect our oceans for a better future.

From August 26 to September 9, TikTok users can apply an ocean effect that lets them virtually “clean plastic” out of the ocean. For every video uploaded with the hashtag #SaveOurOceans, TikTok will donate $2 to Conservation International to help save 3,000 square kilometers of ocean (up to $100,000). #SaveOurOceans is a global campaign and users from countries and regions including: the US, the UK, France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA, South Africa, Brazil, Mexico, Colombia, Argentina and Chile can participate.

The ocean-themed challenge comes at a time when the world is grappling with a global plastic pollution situation. The UN estimates that the ingestion of plastic kills 1 million marine birds and 100,000 marine animals each year. Scientists predict that the weight of ocean plastics will exceed the combined weight of all of the fish in the seas by 2050.

“TikTok’s global community allows users to showcase and enjoy creative, everyday moments through video. We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource,” said Bryan Thoensen, Head of Content Partnerships, TikTok.

“By 2050, there will be more plastic than fish in the world’s oceans. TikTok offers an imaginative platform that has the power to both educate and inspire users to take action. That’s why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and to together, inspire a creative, call to action around protecting our oceans for a better future,” said Conservation International Chief Marketing Officer Anastasia Khoo.