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PepsiCo Egypt, Al Manfaz distribute 2 million meals for needy people in 10 governorates in Ramadan
PepsiCo Egypt announced collaborating with Al Manfaz for the second consecutive year to provide 2 million meals to underprivileged families across 10 governorates in Egypt.
Boxes containing essential food items are distributed throughout Ramadan as part of ‘Filling Hearts’ initiative which aims to assist needy families and bring joy and happiness to their homes during the holy month.
In line with Egypt Vision 2030, this collaboration falls within PepsiCo Egypt’s CSR strategy, which places great emphasis on supporting the communities it operates in, complementing PepsiCo Egypt’s previous initiatives in supporting underprivileged families in various governorates.
Mohamed Shelbaya, CEO of PepsiCo Egypt & North Africa, expressed his delight at partnering with Al Manfaz for the second year in a row to assist poor Egyptian families throughout Ramadan.
He affirmed PepsiCo Egypt’s commitment to seizing all available opportunities to provide support and assistance to the communities it operates in, especially amidst global economic challenges, which require cooperation from all sectors to overcome.
Shelbaya stated “PepsiCo has been operating in Egypt for 75 years, becoming an integral part of the Egyptian community. We have many programs that reflect our societal role, as we strive to add value to Egyptian society. We prioritize community development, and during the COVID-19 pandemic, we contributed to the collective effort, launching the campaign ‘Gathering for Good to Feed Millions’. Last year, we collaborated with Al Manfaz and the Egyptian Food Bank. For the second consecutive year, in collaboration with Al Manfaz, we continue our journey of bringing happiness to homes during Ramadan by distributing over 2 million meals in 10 governorates in Egypt.”
He added “Filling Hearts initiative reflects the true spirit of the holy month of Ramadan, reinforcing the bonds of authentic societal values of cooperation and solidarity. This large number of meals provided by this initiative ensures reaching the largest number of deserving individuals during Ramadan to bring joy and happiness to their homes.”
Kareem Mekki, Managing Director at Focus Agency, which organizes Al Manfaz, praised the fruitful partnership with PepsiCo Egypt in the initiative ‘Filling Hearts,’ highlighting PepsiCo Egypt’s significant role in realizing and implementing numerous projects and initiatives aimed at providing basic needs for the most vulnerable families during Ramadan, as well as the efforts made throughout the year in serving the Egyptian society and citizens.
It is worth mentioning that PepsiCo Egypt continues to develop its CSR programs to encompass various sectors such as supporting and empowering women, youth, and farmers in various fields, reflecting positively on Egyptian society and contributing to driving sustainable development. It is committed to meeting the community’s needs during special occasions such as the holy month of Ramadan and times witnessing economic and social challenges.
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