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Over 250,000 KitKat bars in pilot recyclable paper packaging
Over 250,000 KitKat chocolate bars are introduced in pilot recyclable paper packaging in Austria.
The pack of Kitkat – one of the world’s most popular confectionery products – has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.
Nestlé has engaged in an exclusive partnership with Coles, a local retailer for piloting recyclable packaging.
Packaging experts at Nestlé’s Confectionery Research and Development Center in York, UK adapted and tested the paper, while scaling it up for use on modified high-speed flow wrapping equipment.
Louise Barrett, Head of the Nestlé Confectionery Product Technology Center in York, said: “We are exploring different types of alternative packaging solutions for our confectionary products. For KitKat, the challenge was to find the right paper packaging solution with a high level of barrier properties to adequately protect the chocolate. We had to maintain the perfect balance between the iconic crispy wafer and smooth chocolate that people know and love, whilst at the same time ensuring the packaging is recyclable in the paper stream.”
The paper packaging pilot for KitKat is another positive step in Nestle’s commitment to use innovation to meet its packaging commitments. Nestlé has set a goal to reduce the use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging. Other recent innovations are Smarties, which introduced recyclable paper packaging for all its confectionery products globally in 2021 and Quality Street, which introduced recyclable paper wrappers in 2022.
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