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The Orascom Development Keys of Life 2024 research said that 70% of people are concerned about the impact of climate change on their everyday lives.
It added that 68% of people say that opportunities to volunteer in their community are important to them.
Wellness-focused living is the most appealing way to live for 78% of respondents, the research said, adding that 84% of people would like green spaces or parks nearby when they grow older to enjoy outdoor activities, while 87% state that proximity to beaches, lakes or other water elements improves their state of mind.
Recognizing a holistic approach to wellness, beyond healthcare and exercise facilities, 75% of people value healthy eating habits as they age, with easy access to farm-to-table produce, the research added.
The research was conducted by global market research and data analytics firm, YouGov, surveying more than 3,600 people across the Middle East and North Africa, Europe, the United Kingdom, and the United States to explore global trends in how people prefer to live.
“Throughout Orascom Development’s 35-year history, we have recognized that developing thriving towns and aspirational destinations that resonate with the community requires a shared vision,” commented Omar El Hamamsy, Group CEO of Orascom Development. “The Orascom Development Keys of Life initiative opens a global dialogue to redefine community living and introduce a fresh perspective on the future of vibrant, inclusive, and sustainable communities.”
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