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Orange launches “Games of Change” environmental program on plastic wastes during AFCON
Orange Group, as the Official Sponsor of the African Cup of Nations (AFCON) 2019, launched “the Games of Change” program to spread awareness about the risks of plastic wastes, which is currently one of the most important international environmental concerns of the community.
Orange spearheaded the initiative within the framework of its keenness to highlight the importance of social responsibility in global events and promote its environmental commitments.
Through this program, Orange Egypt aims to raise an awareness of the problem and its risks to the environment by motivating the fans to collect plastic wastes (such as plastic bottles) for recycling, at collection points designated specifically by the company for this contest. On the other hand, the fans will have the chance to win football jerseys made of recycled plastic.
At the Cairo Stadium, Orange set up what it called “Orange Can Bank” and urged the fans to throw plastic bottles and cans there in return for gifts and tickets for attending the tournament matches.
Plastic bottles to be collected will be recycled and used for establishing a football pitch.
In an initiative aimed at combining social and environmental responsibility, Orange Egypt has also decided to choose a remote area (Abu-Zaabal leprosy colony)where Orange will donate the football Pitch to be fully made of recycled plastic.
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