Nescafé to use eco-friendly packaging,100% responsibly sourced coffee by 2025

22 / 01 / 2021

By Marwa Nassar - -

Nescafé – one of the world’s most popular coffee brands – is planning to use eco-friendly packaging and have 100% responsibly sourced coffee by 2025 within the framework of Nestlé’s commitment to proceed with its sustainability efforts.

Nescafé will reduce and remove carbon emissions where it sources coffee and throughout its operations. Nescafé will also use environmentally friendly packaging. These are concrete steps that – among many others help Nestlé reach its 2025 packaging commitment and its 2050 net-zero ambition.

Nestlé has invested CHF 350 million in the Nescafé Plan that was launched 10 years ago to improve farmer’s lives. The plan helped improve farmers’ incomes, reduce the environmental impact of coffee farms and factories and increase rural communities’ well-being in many countries such as Brazil, Colombia, Côte d’Ivoire, Kenya, Mexico, the Philippines or Vietnam.

Through implementing the Nescafé Plan since 2010, Nestlé managed to get 75 percent of coffee for Nescafé products to be responsibly sourced.

In 2020 alone, Nescafé purchased more than 649’000 metric tons of responsibly sourced coffee, the largest volume from a single coffee buyer.
Nestlé also distributed 235 million high-yielding and disease-resistant coffee plantlets, exceeding the initial objective of 220 million. This contributed to the renovation of nearly 120’000 hectares of coffee farms worldwide.

It also developed and released 15 new Arabica and Robusta coffee varieties in five countries: Mexico, Colombia, Ecuador, Philippines and Thailand. These plant materials have higher productivity, resiliency and superior quality.

It also delivered more than 900’000 farmer training sessions on good agricultural practices. The objectives were to optimize productivity and costs, improve quality and reduce the environmental footprint through efficient irrigation methods or pruning techniques.

It also empowered more than 10,000 women and young farmers through leadership programs and training on household economic planning.

Nestlé also reinforced the business skills of more than 10’000 farmers with a focus on financial literacy, record keeping and entrepreneurship.

Philipp Navratil, Senior Vice President, Head of Beverages Strategic Business Unit, said: “Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programs will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labor rights, child protection, youth and women empowerment.”

Nescafé’s partner, Rainforest Alliance, evaluates activities in coffee-sourcing regions worldwide to ensure they positively impact farmers’ lives. Rainforest Alliance regularly monitors farmers’ adoption of good practices and the evolution of related indicators like productivity.

“Our partnership with Nestlé on the Nescafé Plan is about improving and optimizing coffee farming. Working together with the Rainforest Alliance on training, monitoring and evaluation, Nescafé used data and evidence to adapt its activities with the coffee farmers. We are delighted to be their partner on this journey,” said Alex Morgan, Chief Markets Officer, Rainforest Alliance.