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Mastercard, MDP partner to launch first Carbon Calculator in Egypt
Mastercard has partnered with MDP to launch the first Carbon Calculator in Egypt, thus enabling customers to understand and consider the environmental impact of their purchases.
The solution will be available to MDP’s customers, offering them a simple and convenient way to measure their estimated carbon footprint generated by card purchases.
Powered by the independently verified Doconomy Aland Index, The Mastercard Carbon Calculator provides users with their estimated carbon emissions to help drive more informed purchasing decisions and can be enhanced with relatable and easy-to-understand comparisons, such as the number of trees required to absorb a relative amount of CO2, and tips about living more sustainably.
“In line with MDP’s commitment to reducing carbon emissions, we are delighted to collaborate with Mastercard to introduce the Carbon Calculator in Egypt. This will be a significant step in leveraging MDP’s network to promote responsible practices & a sustainable future. As our customers respond to increased consumer desire to make more eco-friendly choices, we are making a firm commitment to reducing our environmental footprint. Every single transaction we can make towards a greener world, matters,” said Ahmed Nafie, CEO at MDP.
“This partnership is a significant milestone in Mastercard’s efforts to drive positive change among consumers and raise awareness about the impact of purchasing behavior on our planet. Reinforcing our dedication to building a more sustainable future, the Carbon Calculator seeks to inspire individuals to take action to protect our climate and environment. As part of our commitment to driving our business toward net zero emissions by 2040, we hope to expand the benefits of this practical tool to other partners in Egypt and the wider region,” said Inji Borai, Country Manager, Egypt, Mastercard.
The launch of the Carbon Calculator aligns with Egypt’s Sustainable Development Strategy – Vision 2030, to reach a higher standard of sustainable economic development and increase quality-of-life by encouraging individuals and businesses to act towards a more sustainable society.
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