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Mastercard-Emirates NBD partnership to promote Egypt’s digital transformation drive
Mastercard and Emirates NBD-Egypt announced a strategic partnership in Egypt that will contribute to supporting Egypt’s digital transformation drive, especially in the banking domain.
This collaboration will see Mastercard offering continued support to Emirates NBD-Egypt’s digital transformation journey, in line with global best practices. The partnership will leverage Mastercard’s expertise and innovations to offer Emirates NBD-Egypt’s customers secure and seamless digital transactions.
“The extension of our partnership with Mastercard stands as a testament to our progressive vision and shared commitment to setting new benchmarks in the payments industry in Egypt. This partnership empowers us to curate bespoke offers for our customers, ensuring a tailored and rewarding banking experience,” said Amr El Shafei, chief executive officer and Managing Director, Emirates NBD-Egypt.
“Our long-standing partnership with Emirates NBD-Egypt is rooted in our shared ambition to revolutionize the payments landscape and reaffirms our dedication to jointly fuel the digital transformation in Egypt. We are confident that our collective endeavors will yield an experience that is not only seamless and secure but also significantly more engaging for customers in Egypt,” said Adam Jones, country general manager, MENA Central, Mastercard.
In alignment with the Central Bank of Egypt’s Financial Inclusion Strategy, this partnership aims to introduce innovative segments to the payment ecosystem, catering specifically to the needs of young individuals, travelers, and tech-savvy consumers.
“We are excited to embark on a new chapter in our partnership with Mastercard, reinforcing our commitment to fostering financial inclusion and pioneering the development of customer-centric solutions in Egypt. This partnership equips us with advanced tools to enrich our customers’ banking experience, ensuring safe, secure, and seamless digital transactions,” said Mustafa Ramzi, head of Retail Banking and Wealth Management, Emirates NBD-Egypt.
“Joining forces with Emirates NBD-Egypt, we are on a mission to leverage our cutting-edge technology and expertise to drive Egypt’s digital transformation. Together, we are resolute in our commitment to introducing transformative solutions that empower individuals and businesses, actively contributing to Egypt’s growth narrative,” said Inji Borai, country manager, Egypt, Mastercard.
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