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Mars Wrigley estimates refills to save about seven tons of plastic annually
Mars Wrigley corporate estimated that refills will save about seven tons of plastic every year, therefore it is expanding the use of refills within the framework of the company’s commitment to circular economy.
The company has shared a few of its success stories in China and France to underline its efforts to promote reusable packaging to save the planet.
In collaboration with BESTORE, the leading brand in China’s snack industry, the company’s reusable M&M’S® packaging had a 24% refill rate across 17 outlets in five cities.
Also in China, Mars launched refillable TaTa® bubblegum and Pimpom® lollipops packaging at participating storefronts. These re-usable solutions are also helping our retail partners reach their own eco-friendly goals.
Mars Wrigley China also eliminated 450 tons of plastic use through their Extra Light Weighting Project, plus 580 tons of virgin plastic by decreasing materials in the DOVE® canister and DOVE® 43g bars.
In France, Mars Wrigley launched their first-ever bulk delivery system with supermarket giant, Carrefour. By buying in bulk, consumers can buy larger quantities, which reduces individual plastic packaging and minimizes transport pollution because delivery trucks can be packed more efficiently.
The company’s bulk dispensers are in the confectionery aisle, right alongside traditional packaged treats, letting shoppers mix and match their favorite M&M’S® colors, just like in boutiques and its M&M’S® World stores.
By 2030, all Carrefour stores larger than 400 square meters will dedicate 20% of their space to bulk sales, which is a great example of why Mars is participating with early test-and-learns like these as part of its packaging redesign strategy.
Mars Wrigley France also released the first-ever mono-material M&M’S® Choco pouch, made of only one type of plastic resin (polyethylene), which is designed to be recyclable.
These were just a few of the latest ways the company is reimagining and redesigning its 12,000 packaging types to support its commitment to happier consumers and a healthier planet.
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