Mars pledges $27 m investments for program embracing climate-smart agriculture practices

19 / 02 / 2025

By Marwa Nassar -

Mars pledged $27million five-year investment for the Farmer Forward Program aims to empower dairy farmers to embrace climate-smart agriculture practices as Mars strives to slash greenhouse gas (GHG) emissions 50% by 2030 against a 2015 baseline.

Approximately half of the investment will be allocated to providing funding for on-farm tools and technology to around 2,000 Fonterra dairy farmers. The remaining funds will go into the pockets of about 165 farmers each year who make the most progress against sustainability goals in amounts of up to $15K USD, on average, per farmer annually.

The Farmer Forward Program – to be implemented under partnership with Fonterra, one of the world’s largest dairy suppliers – stretches across 26,000 hectares of farmland — equivalent to approximately 50,000 NFL football fields.

Through the program with Fonterra, Mars aims to cut a projected 150,000 metric tons of its scope 3 emissions from dairy by 2030 against a 2015 baseline.

This strategic program is a cornerstone of the multinational conglomerate’s Moo’ving Dairy Forward initiative – a multimillion-dollar platform launched last year to drive investment in new technologies and partnerships to slash GHG emissions across the Mars global dairy supply chain. Dairy is the company’s fourth-largest carbon footprint contributor—that means Mars can only achieve its ambitious sustainability goals with the help and partnership of dairy farmers.

“Dairy farmers are on the front line of advancing climate-smart agriculture, which is why we’re putting them first through the launch of our Farmer Forward program,” said Amanda Davies, Chief R&D, Procurement and Sustainability Officer, Mars Snacking. “Through this initiative, we’re investing roughly $27 million in Fonterra farming families over the next five years to deliver critical financial support and significant emissions reductions. It’s a true win-win, because we know making dairy more sustainable takes real effort and real investment.”

As a family-run business, Mars understands dairy farmers’ desire to ensure the future of their farm for generations to come. Funding from Mars will incentivize farmers to not only accelerate emissions reductions but also empower them build resilient businesses for the future.

“Fonterra and Mars have been working together for decades, with sustainability really taking a front seat in recent years. Fonterra has clear ambitions when it comes to climate and it’s through partnerships like this with Mars, that we can support our farmer owners with achieving our targets,” said Charlotte Rutherford, Director of Sustainability, Fonterra. “We are grateful for Mars and its shared commitment to protecting the environment. It’s a true testament to the power of partnership and innovation.”