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L’Oréal to exhibit AI in sustainable beauty products at Expo 2020
L’Oréal – the leading international cosmetics company – will take part in Expo 2020 Dubai – which is due to open in October- to highlight how it uses artificial intelligence and innovation to produce sustainable beauty products.
At the six-month expo, the French beauty company will showcase how it carved its name over more than a century as a pioneer in the use of technology in the beauty industry.
At a number of conferences and talks during the expo, senior members from its leadership team will highlight the company’s use of augmented reality and artificial intelligence in developing and retailing the billions of products it sells annually, as well as how it is shaping the future of the beauty industry.
“At L’Oréal, our mission is to meet the beauty needs and aspirations of women and men in every part of the world,” said Alexandre Popoff, L’Oréal’s Executive Vice-President Eastern Europe and Africa, Middle East.
“Our vision of beauty is sustainable, tailor-made and powered by new technologies, to make beauty products and services even more accessible, adapted and inspiring to all,” he added. “We are thrilled and honored to partner with Expo 2020 Dubai, which is a perfect place to present our innovations and share our vision of the future with people coming together from all over the world.”
L’Oréal and Expo 2020
L’Oréal and Expo 2020 Dubai has announced the signing of their partnership making L’Oréal Expo’s Official Beauty Products and Services Partner with a focus on sustainability, innovation and beauty.
L’Oréal will partner with Expo 2020 Dubai to present latest beauty products and services and participate in events showcasing the future of beauty, driven by personalization, new technologies and sustainable innovation.
L’Oréal will operate beauty studios and a pop-up store inside the Expo and offer visitors access to talks and conferences, beauty shows and immersive experiences onsite.
L’Oréal will also have a presence in the French Pavilion, where the Group will host high-level B2B sessions and events with key stakeholders around women empowerment, climate change, technology and the future of beauty.
Mohammed Alhashmi, Chief Technology Officer, Expo 2020 Dubai, said: “Innovation touches every aspect of Expo 2020, and through our partnership with L’Oréal, a long-time leader and pioneer in the beauty industry, Expo 2020 visitors will discover first-hand its contribution to shaping this bright, dynamic sector in the future.”
Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East at L’Oréal,said: “At L’Oréal, our mission is to meet the beauty needs and aspirations of women and men in every part of the world. Our vision of beauty is sustainable, tailor-made and powered by new technologies, to make beauty products and services even more accessible, adapted and inspiring to all. We are thrilled and honored to partner with Expo 2020 Dubai, which is a perfect place to present our innovations and share our vision of the future with people coming together from all over the world.”
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