L’Oréal Egypt promotes Egypt Vision 2030, women empowerment

08 / 11 / 2021

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Country Managing Director of L’Oréal Egypt Benoit Julia said L’Oréal Egypt backs Egypt Vision 2030 and has focused on women empowerment in Egypt through three major initiatives.

The company backs Egypt Vision 2030 through three axes; proceeding with internal change within the limits of the natural resources, supporting suppliers and L’Oréal partners to apply more sustainable solutions and contributing to confronting international challenges and curbing the negative impact on the environment through channeling about 150 million euros to support world initiatives in the coming few years, Julia said on Monday during the 11^th Corporate Social Responsibility Forum (CSR Forum) which is held under the theme of “Sustainability from Adoption to Localization… the Path to Recovery”.

When it comes to sustainability, L’Oréal Egypt has a very strong commitment to gender equality, women empowerment, biodiversity and inclusion, he said.

“In Egypt, we have three big initiatives..focusing on women empowerment,” he said.

“The first initiative that was launched in 2018 is called ‘For Women in Science’. It is in partnership with UNESCO and this program aims to recognize and promote the work of the women researchers..Every year here in Egypt we are awarding three talented women researchers and some of them go to international rewards,” he said.

“The second initiative aims to support women from underprivileged community ..and in this program we are training them, we are teaching them a job, a beautiful job, the job of hairdressing; we have a school in Egypt that we have opened in 2016. It is called L’Oréal Professional Institute and thanks to this school we want to train hundreds and thousands of women,” he added.

In September, the company launched an online training with an objective to teach people how to behave if a person is witnessing a woman being harassed on the street; what one can do to help using certain techniques, he said.

“Today, already 40,000 people have visited the website and 3,000 have taken the training,” he said, noting that this is part of solidarity programs.

The company has also very strong commitment to fighting climate change, protecting biodiversity and reducing plastic packaging.

He noted that the company’s sustainability march dates be to the 80s. The company managed to ban testing products on animals thanks to great innovations that allow the company to test products without doing this on animals.

“Talking on Climate Change, 2009 was a milestone in the L’Oréal Group, For the first time, we have put an environmental target” which is the Transition Pathway Initiative (TPI) for all the company’s 40 factories around the world. TPI is meant to reduce CO2 mission and water use and waste between 2015 and 2020. So, all factories have this TPI.

He added that the company allocated one billion euros for R&D and this is more than funds allocated by any company.

L’Oréal for the Future seeks to achieve development, but with what goes in line with the environment. The company has about 1.5 billion consumers worldwide and its seeks to be one of the factors of change.

The company is collaborating with National Geographic to promote films about environmental issues, he said.

About LOréal Group

LOréal Group was created in 1909  and today it is a very big international company and the number 1 beauty company in the world with 36 international brands. The company has now about 19,000 employees worldwide in 150 world countries.

 LOréal’s first factory at the heart of the Arab World, located near Cairo in the Pyramids Industrial Park of 10th of Ramadan, was inaugurated in 2015. With a staged investment totaling 50 million euros, this factory serves to meet the fast-rising demands of consumers in the region and aims to the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region.