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L’Oréal among 5 leading enterprises joining EU Green Consumption Pledge
L’Oréal is among the five pioneering enterprises that joined the European Union’s Green Consumption Pledge – a new initiative that was launched on January 25.
Colruyt Group, Decathlon, LEGO Group, L’Oréal and Renewd are the first pioneering enterprises that are participating in this pilot project. The functioning of the Green Consumption Pledges will be assessed in a year from now, before next steps are taken.
The Green Consumption Pledge is part of the European Climate Pact which is an EU-wide initiative inviting people, communities and organizations to participate in climate action and build a greener Europe.
L’Oréal’s EU Pledge comprises some of L’Oréal for the Future’s key commitments, such as carbon neutrality for all its operated sites worldwide by 2025, the reduction of the environmental footprint of its new products (as compared to 2019 baseline).
L’Oréal is committed to achieve carbon neutrality for all its operated sites worldwide by 2025. This covers Scope 1 & 2 – factories, distribution centers, administrative sites and research centers.
This will be achieved through energy efficiency and 100% renewable supply, promoting first the production and consumption onsite (e.g. rooftop solar PV panels), the implementation of local Power Purchase Agreements, and by sourcing renewable energy certificates from assets located in the same country, and less than 500kms from the sites. The company set intermediate milestones at 80% in 2021 and 90% in 2023.
L’Oréal pledged to continue the efforts started in 2013, reducing the environmental footprint of new and renovated products compared to a 2019 baseline.
The company will start with the shampoo category in 2021 and will share progress on an annual basis. We will use the EU PEF methodology as the basis for our methodology.
L’Oréal pledged to expand the scope of the footprint reduction commitments of our new products by one category at least every year.
The company is also keen on sharing the environmental impact of its products on its websites.
Every year and until 2030, more brands will share informative content allowing consumers to better understand how they can make sustainable consumption choices and use products in a more sustainable manner.
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