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LG Heroes CSR initiative focuses on positive values
LG Electronics has announced launching a corporate social responsibility (CSR) initiative in Egypt through a monthly competition “LG Heroes.”
The contest – organized under the auspices of the Ministry of Social Solidarity – is meant to focus on the positive values at a time when the world is facing hard times over the coronavirus pandemic.
The initiative is launched in tandem with a TV program aired on ON TV satellite channel so that the winner will be honored at the program.
Under the contest, people will share their life experiences under a topic which is announced at the beginning of each month. The stories will be sent to LG Facebook page under hashtage LG Heros.
LG Egypt Managing Director Billy Kim said “We are keen on improving the lifestyle of our customers in Egypt and this has incentivized us to launch LG Heroes initiative which depends at first place on our customers. We have commitment towards our Egyptian customers who are key partners in our success over the past years in the Egyptian market.”
He added that “LG is interested in carrying out CSR activities over the past year in accordance with the international CSR standards, while taking into consideration what is important for the local market.”
LG CSR strategy is based on offering diverse smart solutions aiming at changing its customers’ lifestyle and promoting the spirit of innovation.
The company is keen on exerting non-stop efforts to further interact with society.
LG is not only proud of its eco-friendly products, but also for promoting healthy lifestyle.
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