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Inayal app contracts with 2,024 medical facilities in Egypt
Inaya health care mobile application – which was launched by Bel Group – managed to contract with 2,024 medical establishments in various Egyptian governorates, Chairman of the sales sector at Bel Group in Egypt and North Africa Hani Aram said.
The company is proud of launching the Inaya initiative which is the first of its kind as it is meant to offer medical support for retail merchants, he said in a press release on Monday.
Bel Group – the owner of La Vache Qui Rit, Kiri, Abu El Walad, and Mini Babybel – pumped EGP 44 million investments into the pilot stage of Inaya initiative, Aram said.
In the pilot stage, this pioneering program will cover 20 percent of distinguished retail merchants dealing with the company, Aram added, noting that the program goes in line with the Egyptian state’s comprehensive health insurance system, especially in view of the pandemic.
Aram noted that the company signed a contract with Med Right company – which operates in the medical insurance domain – to run Inaya program.
Inaya will offer to retail merchants high-level medical services at hospitals, pharmacies and health centers via mobile application, thus promoting the state’s digital transformation plans.
Bel Group has also collaborated with Fawry to help merchants pay any financial commitments electronically, he said.
The Inaya program also offers innovative means for incentivizing retail merchants to achieve their sales goals as those who achieves high sale points will be allowed to join the program.
Aram noted that the international Bel Group entered the Egyptian market 23 years ago. It has an up-to-date factory in the 10th of Ramadan district and this factory stands as an exportation center for more than 14 countries, Aram said.
He added that the factory’s average exports recorded EGP 1.5 billion over the past years.
He noted that Bel Egypt has also 20 distribution facilities nationwide with about 1,500 workers and employees.
Asked about the importance of the Egyptian market for the international group, he said Egypt is a promising and investment-attractive market due to several factors, topped by its strategic geographical location and manpower.
Therefore, the company believes that mega projects can be set up in Egypt despite of the coronavirus crisis as the Egyptian economy is strong and this helped Egypt to be the sole country in the region to realize positive economic growth in 2020 due to the measures adopted by the state to support companies and various sectors.
He added that Bel Egypt is a responsible investor that considers itself as part of the Egyptian fabric and is well-aware of the importance of buttressing small and medium sized enterprises which are one of the pillars of the Egyptian economy. Therefore, the company thought of supporting retail merchants who fall under the umbrella of small entrepreneurs.
More about Bel Group CSR activities:
Bel Group collaborated with the Egyptian Food Bank in its campaign for backing daily workers.
It also cooperated with the Egyptian Cure Bank in maintaining ventilators at quarantine hospitals.
Bel Group also joined a coalition of private sector companies and businessmen that teamed up with the American Chamber of Commerce and UNICEF to support doctors and providing medical equipment to hospitals.
The company also backed Kheir challenge of Resala charity association and the Egyptian Food Bank which aimed at propping up thousands of families who were affected by the coronavirus crisis.
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