GEKA cops EcoVadis Platinum CSR award

07 / 09 / 2020

By Marwa Nassar - -

The prestigious EcoVadis business sustainability rating provider granted its Platinum Corporate Social Responsibility (CSR) award to GEKA – one of the world`s leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry.

The company, thus, became amongst the top 1% of companies assessed worldwide.

“Being ranked as Platinum by EcoVadis means a lot to GEKA.” says Florent Lafond, GEKA CEO. “This recognition reflects our continuous commitment on sustainability to our customers and consumers.”

The overall performance rating is based on the 21 criteria defined by EcoVadis over four categories; environment, labor and human rights, ethic and sustainable procurement practices.

GEKA implemented new processes and guidelines to continue reducing its environment footprint -cutting CO2 emissions and energy consumption as well as using recycled raw materials in its product lines. Consistent transparency across its operations and traceability in all stages of its supply chain supported the overall scoring.

As part of this sustainability journey, GEKA committed to science-based target initiatives (SBTI) in July 2020. “By committing to this global initiative, we increase our focus on low-carbon growth for the future”, explains GEKA CEO Florent Lafond.

He added that “By setting ambitious goals, we can adapt to the changing regulatory and business environment. We thereby ensure our company’s sustainability and signal to our customers that we can be a strong partner for them in the long term.”

Earlier this year, GEKA presented Reborn, a specific product line made of recycled plastics and bio-based materials, representing 93% of the total packaging. Bottles are made of 100% PCR-PET and caps are made of 100% PCR-PP. Flocked lip applicators are made from minimum 25% recycled flock and brushes from exclusive EOSgreen and EOSgreendelta fibers (bio-based fibers consisting of 100% renewable raw materials derived from the castor oil plant). The wipers are made of LLDPE with a bio-based content of 84%, derived from sugar cane and thread parts are made of 100% bio-based materials also delivered from the renewable castor oil plant. Paired with clean, cruelty free, super-food formulas and no unnecessary ingredients for brow, lash and lip. The mascara was awarded by the MakeUpIn expert’s committee in the IT PRODUCTS packaging category.