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FIFA videos to #BeActive, exercise at home coming soon
FIFA’s physical exercise videos are coming soon to encourage people to exercise daily, #BeActive and be #HealthyAtHome during the coronavirus (COVID-19) lockdown. The videos will be published on FIFA’s various digital channels with regular subsequent updates from clubs and players across the world.
FIFA has joined forces with the United Nations (UN) and the World Health Organization (WHO) in supporting the #BeActive campaign launched on the UN International Day of Sport for Development and Peace to encourage people to be #HealthyAtHome as the world comes together in the fight against COVID-19, today and every day.
#BeActive is also being supported with graphics toolkits for the 211 FIFA member associations and various media agencies to facilitate additional localization and to further amplify the message.
WHO, the UN’s specialized health agency, and FIFA, football’s world governing body, collaborate closely to promote healthy lifestyles through football globally and launched the “Pass the message to kick out coronavirus” campaign last month to share advice effective measures to protect people from COVID-19.
WHO recommends all healthy adults do at least 30 minutes a day of physical activity and children at least 60 minutes per day.
Under the #BeActive campaign, the WHO recommended taking some online exercise classes, dancing, playing active video games, jumping rope, and practicing muscle strength and balance training.
“We are delighted that football is strongly supporting the International Day of Sport for Development and Peace by asking everyone to #BeActive and to remain healthy at home during this difficult time,” said António Guterres Secretary-General of the United Nations.
“FIFA has asked the football community, from member associations and clubs, to players and fans, to show their support, to put their rivalries aside and to show a new solidarity so we can overcome the coronavirus. This is an important lesson not only for today, but for every day.”
“More than ever, especially now, one thing must be clear to everyone, health comes first,” said FIFA President Gianni Infantino. “FIFA is delighted to support both the United Nations and the World Health Organization in amplifying the #BeActive campaign today, and we are encouraged that the football community is also playing an active role in ensuring the message understood globally. For the first time ever, we are all on the same team and together, with team spirit and positive energy, we will win.”
“WHO is proud to collaborate as part of the UN family with FIFA and football lovers worldwide to promote the importance of being active for both physical and mental health,” said Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization. “The #BeActive campaign supports WHO’s drive to help people be healthy at home.”
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