Facebook, Instagram, Messenger come up with new features to support environment action

Facebook, Instagram, Messenger come up with new features to support environment action
By Marwa Nassar - -

Facebook, Instagram and Messenger came up with new features to support environment action and mark the Earth Day which falls on April 23.

On Instagram, Meta has collaborated with illustrator Ping Zhu to create stickers that encourage people to express their support for Earth Day and the environment. When someone uses one of the stickers in a Story, they’ll get added to a multi-author story that shows up in the first spot of the Stories tray at the top of Instagram.

On Facebook, profile frames were added to let people show their support.

On Messenger, a custom sticker pack and 3D Avatar stickers were released to mark the Earth Day. Meta has also partnered with Ellen DeGeneres to bring an Earth Day-friendly version of her mobile game Heads Up! to video calling on Messenger and Instagram.

Within the framework of efforts to promote climate action, people now in more than 30 countries can donate and create fundraisers directly in Instagram Reels for more than 1.5 million nonprofits.

Dave Burd also known as Lil Dicky, Maggie Baird, and Zyahna Bryant are among the many raising money to build awareness on environmental issues including climate change and sustainability. As always, Meta covers the donation processing fees, so all the money raised using Fundraisers on Instagram goes directly to the organization.

Moreover, Meta is adding new features, including highlighting everyday actions and solutions people can take and showcasing new data visualizations that show country-level emissions and curating new content. More than 200 million people have visited the Climate Science Center, now available in 150 countries.

As of this April, there are more than 700,000 environmentally-friendly and up-cycled items listed on Marketplace in the US.  People can use Facebook Marketplace to buy, sell and thrift secondhand items in your local community and beyond — from bicycles and plants to clothes and home decor.

Meta to achieve net zero emissions across its value chain in 2030:

Starting in 2020, Meta’s global operations reached net zero greenhouse gas emissions and are supported by 100% renewable energy. It has also set an ambitious goal to achieve net zero emissions across its value chain and be water positive in 2030. To further its commitment, Meta has announced several new initiatives.

Last fall, it launched a $1 million Climate Misinformation grant program to support organizations working to address climate misinformation. It has announced that an independent panel of judges has selected nine grantees from around the world who will work to combat climate misinformation. This builds on its existing efforts to slow the spread of misinformation on its apps.

With over 500 megawatts announced this month, Meta said it has reached over 8 gigawatts of new wind and solar energy in support of its global operations. This includes three new solar projects in Denmark, representing the largest solar energy purchase agreement in the country.

As of today, Meta has invested in 18 water restoration projects that will generate more than 1 billion gallons of volumetric water benefits a year.

As part of Meta’s environmental justice support to the University of Maryland, it has announced the first cohort of environmental justice entrepreneurs, who will receive resources to support their green entrepreneurship journey.

In partnership with Stripe, Alphabet, Shopify and McKinsey, last week, Meta announced an initiative called Frontier — a $925 million advance market commitment to purchase permanent carbon removal from companies building promising new solutions over the next eight years, starting in 2022. This effort reinforces Meta’s commitment to reaching net zero emissions across its value chain in 2030.

Meta is expanding its annual Climate Change Opinion Survey — conducted in partnership with the Yale Program on Climate Change Communication — to share information about views on climate change from people across more than 180 countries.

It is working on several initiatives that use artificial intelligence (AI) to help protect the planet. For example, the Open Catalyst Project — a collaboration with Carnegie Mellon University’s Department of Chemical Engineering — uses AI to model and discover new catalysts to address the energy challenges posed by climate change. It is  also exploring efforts in Green AI and carbon capture.

In partnership with EB Impact, a Singapore based non-profit, we’re announcing the Sustainability Media Academy — an initiative to help journalists based in Asia develop expertise and authority on sustainability issues.

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