Etisalat Misr spent EGP 15 million on CSR in 2020/2021

30 / 08 / 2021

By Mohamed El Ghobashy - - | Edited by Marwa Nassar

Etisalat Misr spent about EGP 15 million on corporate social responsibility (CSR) activities in 2020/2021.

In statements to CSR Egypt, Noha Serageldin, Corporate Communications Director at Etisalat Misr, said most of these funds went to health projects, especially during the coronavirus crisis.

During the coronavirus crisis, the company backed quarantine hospitals and worked on developing the health sector and improving health services, she said.

She added that the company donated EGP 5 million to secure protective equipment for doctors and medical staffs in collaboration with the American Chamber of Commerce and UNICEF.

Moreover, the company built mobile phone stations for quarantine hospitals, she said.

More about CSR activities of Etisalat Misr:

In 2019, Etisalat Misr said it spent almost EGP 100 million for serving society under its Corporate Social Responsibility (CSR) plan.

Etisalat Misr is committed to make a concrete difference in communities and bring value to its environment. It also simultaneously integrates the company’s core competencies, culture, strategy and corporate values to achieve sustainability of actions on the ground.

Information and Communication Technologies are vital while dealing with sustainability challenges. Health and technology lie at the core of the company’s CSR programs. Targeting sustainable growth activities/initiatives means building a secure, digital and healthy world, with the largest access to health services; while fostering the company’s innovation to ensure that its products and services support the improvement of lives.

Etisalat Misr has positioned its Corporate Social Responsibility (CSR) at the heart of the company to become the telecommunications’ sector benchmark for community responsibility in Egypt. It is an ongoing commitment for the company.

Since 2007, the company has started launching CSR programs like “Origin – Water for Life”, Supporting Autism, Supporting the Deaf and Mute through the creation of “Ro’ya”, Supporting of the Egyptian Paralympic Committee (which had many achievements at the London Olympics 2012) and Virus C campaigns.

Etisalat Misr successfully revamped and re-launched its Deaf & Mute tariff plan “Ro’ya” in October 2018 in order to help deaf and dumb people to communicate, work, and be self-sustained.

Etisalat Misr also launched “The Story” in December 2018 to be the first interactive Arab forum for gifted people; where successes of the differently abled people in the Arab world and their abilities to overcome obstacles were shared.

The company has been also the Technical Supporter of the “100 Million Seha” SMS campaign with Ministry of Health November 2018 – June 2019.

Etisalat Misr is supporting the “100 Million Seha” Presidential mobilization campaign, launched by the Ministry of Health and Population in November 2018, by submitting SMSs to deliver the dates of the inspections at the respective governorates and inform the population of their hotline for more information on the campaign.

Supporting the health sector in Dakahleya governorate, the company granted 200 USBs with connectivity access to the Presidential “100 Million Seha Campaign”. It served the campaign with connectivity and accessibility to information.

The company also backs the Information Technology Institute (ITI) for an easier access to education/training process for people with disabilities (PwDs) by adding sign language and subtitles to ITI online 2019 tracks, sponsoring monthly awards for PwDs in 2019, and supporting them with IT training, employability skills and employment opportunities.

These CSR programs have had a great impact on the ground and the community, especially in the fields of environment, special needs, health and sustainable development.