Dove’s 1st refillable pack to cut virgin plastic waste by 30 tons in first year

11 / 04 / 2021

By Marwa Nassar - -

Dove’s first-ever refillable pack is expected to cut virgin plastic waste by around 30 tons in its first year, as the case is made of stainless steel and the refill packaging is made from 98% recycled plastic.

The refill packaging still requires a small amount of plastic to keep the deodorant fresh and hygienic, but Dove has created a solution that uses 54% less plastic than its regular stick pack.

By 2023, the brand aims to have reduced virgin plastic waste by up to 160 tons and have the refills made from 100% recycled plastic.

Refills are available in three fragrances, and all use Dove’s most caring aluminium-free formula – the only aluminium and alcohol-free deodorant on the market that’s enriched with one-quarter moisturizers. As well as skin-softening glycerin, the sticks contain effective odor-blocking ingredients and deliver 48-hour odor protection. Each refill clicks into the stainless steel case without mess or waste.

“Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis,” explains Augusto Garzon, Dove’s Global Vice President of Deodorants.

“Thanks to this sleek, minimalist design, we’ve created something that’s more sustainable and more desirable.”

In line with Unilever’s global commitments to reduce its plastic consumption, Dove currently has more than 100 different projects running around the world to explore sustainable solutions to product packaging.

By 2025, the brand has pledged that all Dove packs will be either plastic-free, made from 100% recycled plastic, or able to be refilled or reused. And in the last ten years, Dove’s initiatives to reduce plastic have already avoided the use of more than 10,000 tons of virgin plastic through redesign and use of recycled materials.

“Dove’s refillable deodorant is one of our existing ongoing sustainability initiatives to fight plastic waste. In 2019 we announced our commitment to reduce the use of virgin plastic by more than 20,500 tons per year. Given Dove’s size as one of the largest beauty companies in the world, we have the opportunity – and responsibility – to make a significant impact,” adds Dove’s Executive Vice President Alessandro Manfredi.