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DHL: 73% of online shoppers want to know CO2 emissions of their deliveries
About 73% of online shoppers want to know the CO2 emissions of their deliveries, and 43% are willing to accept longer delivery times if it affects the sustainability of the parcel, according to a survey conducted by DHL.
They are cost-conscious, with 79% wanting discount codes, and expect sustainable options to be standard rather than an extra cost.
This came in the DHL eCommerce’s final chapter of its global Online Shopper Trends Report, which explores the buying habits of the people behind the basket. Surveying 12,000 online shoppers from the 24 most relevant e-commerce markets identified three distinct personas that capture the essence of the key trends of social commerce, sustainability, and cross-border shopping. Together with 19 in-depth country reports published separately, the final chapter provides retailers and businesses with the tools to stay ahead in the competitive e-commerce landscape.
Sustainable Shoppers are environmentally conscious consumers, mostly under 45, who prioritize the impact of their purchases on the planet. Predominantly from Europe and APAC, they frequently buy clothing, beauty, and household items online, with 31% shopping at least two to three times a week.
“As we navigate the evolving landscape of e-commerce, it’s clear that consumers are becoming increasingly discerning about their shopping experiences. Our latest report highlights that convenience, transparency, and sustainability are no longer just added benefits but essential components of the customer journey. Retailers addressing these changing preferences can increase their conversion rate and keep customers happy and loyal. Logistics plays a pivotal role in this ecosystem, with 80% of shoppers saying the provider influences their buying decisions,” states Pablo Ciano, CEO of DHL eCommerce.
The report highlights three influential buyer personas in the e-commerce landscape, based on their current behaviors. These personas represent the prevailing needs and preferences of online shoppers, offering valuable insights for retailers. Despite their differences, one commonality stands out – they all seem to be price-sensitive.
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