EU adopts new rules to significantly cut packaging waste with re-use targets
The European Union has formally adopted a regulation on packaging and packaging waste. The new ...
Coca-Cola seeks to use 35% to 40% recycled material in primary packaging
Coca-Cola seeks to use 35% to 40% recycled material in primary packaging (plastic, glass and aluminum), including increasing recycled plastic use to 30% to 35% globally.
It also works to help ensure the collection of 70% to 75% of the equivalent number of bottles and cans introduced into the market annually.
This came in the company’s announcement of the updated voluntary environmental goals with the aim of delivering on the company’s purpose to Refresh the World and Make a Difference.
The company offers beverages in a variety of packaging formats – glass and plastic bottles, aluminum cans and refillable packaging. Each option can play a role in helping reduce packaging waste and emissions.
The company is focusing its efforts to use more recycled material in primary packaging and supporting collection rates, both of which require enabling policies and the growth of collection infrastructure.
Coca-Cola intends to continue to invest in refillable packaging where infrastructure already exists. The Coca‑Cola system aims to focus on measurable and interconnected actions under two pillars: Design and Partner to Collect.
As for design, the company is focused on ensuring that its primary packaging is recyclable. Almost all (more than 95%) of the company’s primary consumer packaging is designed to be recycled, and it is working to resolve the remaining packages.
The use of recycled content in primary packaging can help reduce the company’s emissions. This effort, combined with innovations such as lightweighting, can avoid the additional use of virgin plastic. Costs, quality and scaling innovation are dynamic external factors that will affect implementation.
The company aims to reduce the company’s Scope 1, 2 and 3 emissions in line with a 1.5°C trajectory by 2035, from a 2019 baseline.
The company aims to reduce emissions in its own operations, including concentrate manufacturing operations and company-owned bottling partners. The company’s actions on water and packaging can also help mitigate the impacts caused by climate change.
The company’s acquired businesses will be excluded from this goal, including BODYARMOR, CHI, Costa, doğadan, fairlife and innocent. The company expects to prepare these businesses for integration into its 1.5°C trajectory over time.
Achieving this ambition requires additional investments in new technologies and renewable sources, and working with franchise bottling partners and suppliers to reduce their direct emissions, which are the company’s Scope 3 emissions.
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