CFC Mall maintains partnership with Magdi Yacoub Foundation under CSR

07 / 03 / 2024

By Marwa Nassar - -

Cairo Festival City Mall (CFC) has maintained its partnership with the Magdi Yacoub Heart Foundation for the third consecutive year offering a booth at the mall to collect donations for heart disease patients within the framework of the its Corporate Social Responsibility (CSR) Program, ‘Festival Cares’.

Heba Abdallah, Head of Marketing at Al Futtaim, emphasized “In alignment with Al-Futtaim’s commitment to corporate responsibility, CFC Mall has ingrained its CSR strategy at the core of its operations. We engage in collaborative partnerships with local government authorities and non-profit organizations, aiming to make a meaningful and effective contribution to the betterment of our communities.”

Heba Abdallah added “We are proud to sustain our collaboration with The Magdi Yacoub Heart Foundation, acknowledging their pivotal role in creating shared values through life-changing initiatives. After three successful years of saving hearts together, we remain committed to this impactful cause.”

Reem Gadelrab, Director of Marketing and Communications at the Magdi Yacoub Heart Foundation, said “We express our deepest gratitude to Cairo Festival City Mall for their unwavering support and commitment to our cause. The enduring partnership between Cairo Festival City Mall and The Magdi Yacoub Heart Foundation exemplifies the power of collective compassion, where businesses and charitable organizations unite with a shared vision of serving humanity. Through their dedicated efforts, we’ve witnessed the profound impact of providing life-saving treatments to those in need. Together, we continue to make strides in improving the lives of heart patients and fostering a community of care and support. We look forward to the continued success of our collaboration and the positive change it brings to countless lives”.

It is worth mentioning that CFC Mall embraces the spirit of giving back, which has been embodied in its longstanding collaborations with various Egyptian NGOs. Teaming up with partners such as Dar El Orman joining Satr w Dafa initiative providing essential rebuilding and winter necessities, sponsoring a community school in Fayoum to combat illiteracy and truancy, and engaging with Resala Foundation on diverse projects, including supporting underprivileged brides and distributing Eid’s calves to those in need. In line with Empowering Youth, CFC Mall supported young Egyptian talents in the fashion industry by inaugurating the Cairo Fashion Experience program in collaboration with Vogue Italia. Additionally, they extended their support to the photography industry by partnering with Phlog to empower young photographers. CFC Mall has recently launched the Diarna Exhibition for the 4th consecutive year, providing a platform for Egyptian talents to showcase their artifacts.