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Benoit Julia: L’Oréal stresses support for Egypt’s efforts in environmental sustainability
L’Oréal Egypt’s Managing Director Benoit Julia stressed the company’s interest in supporting Egypt’s efforts in environmental sustainability.
During the 2nd edition of L’Oreal Supplier Sustainability Summit in Egypt, Benoit highlighted L’Oréal focuses its efforts on implementing sustainability in all the countries in which it operates. And its role in supporting Egypt’s efforts in environmental sustainability through targeted initiatives that are in line with L’Oréal’s strategy “L’Oreal for the future” and which they work to be a catalyst for change by empowering suppliers aiming for a better environment.
He said “We are proud today to celebrate the suppliers early adapters through our second edition of the Supplier Sustainability Summit, who joined L’Oreal journey and interest in implementing eco-friendly approaches and utilizing environmentally friendly materials in their products.”
At the Supplier Sustainability Summit, L’Oréal introduced a new platform for suppliers to publicly discuss the implementable change that could make the entire POSM production process more sustainable, through respecting the 14 Golden Rules that reflect “How L’Oréal Is Pushing POSM Suppliers to Become More Sustainable”.
During the 1st L’Oreal Supplier Sustainability Summit, which was attended by more than 80 suppliers, L’Oréal shared its vision to reach 100% eco-design for its “POSM – Point of Sales Merchandising Materials”, and become the pioneer company in introducing eco-design concepts in Egypt, with the aim of reducing resources’ usage and waste.
The L’Oréal Egypt Supplier Sustainability Summit is also aiming at creating a platform to develop and discuss the different stakeholders’ efforts that contribute to achieving the Sustainable Development Goals (SDGs), hammering on the challenges faced by the environment, and its impact on climate action; most importantly, the crucial need to engage the private sector and onboard their eco-system to achieve tangible changes.
The summit was led by the L’Oréal team and Hesham El Essawy Founder and CEO of HEDS Designs & HEDS Academy, and it was divided into three parts; theoretical sessions, practical execution, and evaluation. The aim was to support and join the suppliers’ transformation journey towards becoming more sustainable.
During the closing ceremony, the suppliers had the opportunity to showcase their sustainable operations and methods for implementing their transition, and they were commended for their efforts.
El Essawy said “L’Oreal is an example of a true Sustainability partner of success, not only with us in HEDS as a sustainability-based Design Solutions consultants, but with all other business partners from suppliers and manufacturers in Egypt. We are proud this year of our success in taking part in implementing L’Oréal’s vision of sustainable development through creative collaboration, training and development, to achieve impressive and sustainable results. We hope to continue the same approach locally with L’Oreal to keep pace with Egypt’s 2030 strategy for sustainable development, and globally at the COP27 conference.”
The sustainability strategy “L’Oréal for the Future” lays down the Group’s set of ambitions for 2030, taking a specific tracks approach, accelerating its internal transformation, and empowering its external business ecosystem. L’Oréal is committed to working with its partners to deal with urgent social and ecological challenges, promote more sustainable consumption, and protect the planet for a better tomorrow.
It is worth noting that L’Oréal Egypt has been committed to achieving sustainability since 2013 with the inauguration of its factory in Egypt, located at the 10th of Ramadan city. The piece of art factory with 50 million euro investment, and export hub factory to MENA region, was awarded twice by the FEI due to its sustainable practices implemented.
Furthermore, L’Oréal proceeded with various initiatives, such as its efforts in developing PCR packages instead of virgin plastic in hair care products, as well as reducing the company’s carbon emissions by -41%, water waste by -24%, and waste by -45%. The factory also completed the first phase of its renewable solar panel station in 2020, with a target to reach neutral energy by 2025.
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