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All Magnum tubs to be made of recycled plastic by 2025
All Magnum Pints tubs in Europe will be produced with recycled polypropylene plastic (rPP) by the end of 2020 amid plans to get all Magnum tubs to be made of recycled plastic by 2025.
Last year, Magnum was the first ice cream brand to pioneer a new recycling technology and the first to use recycled plastic within the ice cream industry.
Designed to tackle the impact plastic has on the environment, Magnum’s new tubs and lids for its pints range are fully recyclable and made with recycled polypropylene plastic.
The advanced recycling technology that makes this possible transforms previously unrecyclable plastic waste into a valuable resource. The rPP waste can be re-processed infinitely, as the closed-loop recycling method preserves the quality of the material, thus reducing the need for virgin plastic.
Initially, 600,000 of the new tubs were launched in Belgium, the Netherlands and Spain in 2019. This year, more than 7 million will be introduced across other European countries. And from 2021 onwards, the new packs will be rolled out globally.
By the end of 2020, all Magnum Pints tubs in Europe will be produced with rPP, which means over 160,000 kilograms of recycled plastic. Magnum goal is that, by 2025, all its tubs will be made with recycled plastic. The full roll-out across all European countries is another exciting step towards a more sustainable future.
As Julien Barraux, Global VP for Magnum, says, “We are proud to be one of the world’s first ice cream brands to pioneer this ground-breaking technology. Through this new approach, we hope to lead the food and refreshment industry towards a more sustainable future, paving the way to a circular economy.”
“These days, consumers – rightly – expect all packaging to be sustainable. By keeping our plastic material in the loop, we are contributing to a healthier planet and preventing plastic pollution.”
“With more in-home consumption due to Covid-19, the introduction of these tubs and their reduced impact on the environment becomes even more relevant as the world prepares for a new future.”
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