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Adidas app raises €1.5m in 12 days as 1.2 m people “Move for The Planet” under donation pledge
Up to €1.5 million was raised between June 1-12 as over 1.2 million people from various world countries joined the adidas Running app recording over 173 million active minutes on the back of adidas pledging to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports.
This fell within adidas global initiative Move For The Planet that harnessed the collective activity of sporting communities across the world.
The contributions will support projects around the globe that educate and engage communities through sport. One such organization selected by adidas and Common Goal is the ISF Cambodia (ISF), a charity with 16 years of experience using education and sport to change lives.
The specific project will enable the installation of solar panels to light their football fields – creating safer spaces for girls and the wider community to practice in whilst at the same time, using renewable energy.
In addition to the solar panels, together with Football for Future and Common Goal, adidas is facilitating education on environmental sustainability through sport for ISF with a focus on helping the organization to raise awareness of environmental action in the community.
This will complement ISF workshops on environmental protection, the use of single use-plastic and waste management processes, enabling the children and young adults involved to be positive role models for their community.
Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said“We encouraged our global sporting community to turn activity into action and move for the places we play – and they did just that! Sport has the power to unite people, to drive societal change and to make a real, meaningful difference – and seeing this in action is so rewarding. We’re looking forward to seeing the impact Move For The Planet will have supporting projects around the globe like the Indochina Starfish Foundation.”
Move For The Planet is part of adidas’ wider sustainability initiatives as the company continues its mission to make what’s best for the athlete. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024. In 2022, 96% of all the polyester adidas used was recycled.
As the brand looks ahead to 2024 and beyond, it will continue to expand its focus beyond recycled polyester. It will be doing this through three main areas of focus; changing materials by testing and scaling new raw materials, rethinking entire processes to design products that have a circular end-of-life solution, and reducing its carbon footprint.
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