Henkel, Samsung team up for 60% cut of energy consumption in washing cycles

10 / 04 / 2024

By Marwa Nassar - -

Henkel and Samsung have joined forces for a 60 percent cut of energy consumption in washing cycles in the South Korean market.

Leveraging Samsung’s technology alongside Henkel’s Persil Deep Clean enzyme technology, the two companies will launch a custom wash cycle that delivers the Persil Deep Clean experience while reducing energy consumption.

Persil Deep Clean detergent delivers a superior washing experience with its unique combination of enzymes designed specifically for the South Korean market. The proprietary formula penetrates deep into the fibers to dissolve and remove even the toughest stains. Moreover, also it effectively eliminates unpleasant odors, ensuring washing machines remain fresh. Activatable at colder temperatures, the enzymes offer the same wash performance as the standard cycle, even in cold water, thereby, reducing energy consumption by 60 percent.

The Persil Deep Clean wash cycle leverages Samsung’s proprietary ‘AI Bubble™’ technology, which pre-dissolves detergent to create a delicate and rich foam. The foam facilitates penetration between fabrics, enhancing the stain removal process. Moreover, the technology can adjust the amount of foam based on the characteristics of the fabric. In addition, Samsung’s AI Auto Dispenser adjusts the amount of detergent based on the weight of the laundry load, the degree of contamination, and other factors. Compared to the standard wash cycle, the Persil Deep Clean cycle achieves the same washing performance even when using less detergent. On average, 600 ml of detergent can be saved per year, extending its usage by two more months.

Nuria Ribe, Senior Vice President of the global Laundry and Home Care category at Henkel Consumer Brands said, “We are excited to integrate our proprietary German technology intimately with Samsung machines to deliver the best laundry cleaning experience for the South Korean consumer. We look forward to collaboratively shaping the future of laundry.”

Moohyung Lee, Executive Vice President and Head of the Customer Experience Team for the Digital Appliance (DA) Business at Samsung Electronics, said, “Working with one of the world’s most premium detergent brands, we are able to provide a uniquely differentiated laundry experience for the South Korean consumers, through the launch of the new Persil Deep Clean wash cycle. This project underscores the commitment of both companies to sustainability.”