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Carrefour launches fundraising initiatives to support research into genetic diseases
Carrefour France has launched in its stores fundraising initiatives to support research into genetic diseases on December 3,4 and 5.
Carrefour has been one of the AFM-Téléthon’s partners since 2007 and is continuing with its support by mobilizing its network of stores and asking its employees to get involved in aid initiatives.
Carrefour implements dedicated campaigns targeting its customers to support fundraising.
For every purchase of a share product, between €0.50 and €1.50 will be donated to the Telethon’s fundraising campaign.
From 23 November until 6 December, a game was running on carrefour.fr, in partnership with Lucky Cart. Following the prize draw, customers will be able to win refunds of their entire shopping basket, up to a maximum of €200 – provided they purchase five partner brand products.
For every person who plays the game, €2 will be donated to the AFM-Téléthon.
Customers will also be able to make their donation when they pay for their shopping via the checkout employee. Their donation will appear on their sales slip and will be paid to the AFM-Téléthon in its entirety. This campaign is being held for the fourth year in a row and will run until 15 December.
Carrefour is encouraging employees to get involved in the campaign.
In addition to these campaigns, more than 1500 Carrefour stores of all formats will be running events across France alongside the Téléthon’s local branch offices.
Employees from the Massy, Evry, Mondeville and Lyon Danic head offices will also be getting involved and will be invited to take part in various initiatives to support the AFM-Téléthon.
On Thursday 2 December, they took part in a charity race and a bicycle challenge. For every kilometer covered, €5 were donated to the association.
At the end of this week, Carrefour took part in events on French TV channels. On Saturday 4 December, 20 employees sang “À nos héros” live on prime-time TV alongside Soprano – sponsor of the 2021 Telethon – and “Wonderful Life” with singer Imany. After the segment, Caroline Dassié, Carrefour’s Executive Director for Marketing, Brands and Customers, will be making a financial donation to the AFM-Téléthon on behalf of the group.
Thanks to the commitment and involvement of its teams, Carrefour is demonstrating its support for this traditional event that is well established in the lives of numerous people living in France.
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