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Garnier launches educational campaign to empower 250 million people to live Greener
Garnier reveals its next Green Beauty milestone as it launches an educational campaign to empower 250 million people to live greener on the planet by 2025.
The brand will give consumers access to expert knowledge and real-world advice through an edutainment format.
With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
“To realize the full power of Green Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’ve done that with the products we create, from solid shampoo with fast rinse technology, cardboard integrated tubes and refillable products – but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday,” Adrien Koskas, Garnier Global President, said.
This new commitment from Garnier is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain.
Garnier commits to Green Beauty a complete end to end approach to sustainability. The aim is to transform every stage of Garnier’s value chain, reducing or eradicating environmental impact in the areas plastic and packaging; solidarity and sourcing; product and formula; and factories and manufacturing.
By 2025, Garnier will aim to use Zero Virgin Plastic in all packaging, saving 40,000 tons of plastic every year.
Garnier will also by 2025 empower 1000 communities worldwide as part of its solidarity sourcing program.
By 2022, all plant-based and renewable ingredients will be sustainably sourced.
By 2025, 100% of Garnier’s new products will have an improved environmental profile. Also, the company’s industrial sites will become 100% carbon neutral by 2025, through the use of renewable energy. CO2 emissions of industrial sites have already been reduced by 72%.
Garnier will continue its ambitious sustainable transformation but knowing that 80% of a shampoo’s carbon footprint comes from being used in the home, it is clear that empowering consumers to understand how they can take action is critical too.
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