Tiktok launches #VaccinatedFor to encourage people get COVID-19 vaccines

25 / 04 / 2021

By Marwa Nassar - -

Tiktok has activated #VaccinatedFor hashtag to encourage people to get coronavirus vaccines through offering all needed information and countering misinformation.

Throughout the pandemic, TikTok has brought inspiration and joy to people around the world, helping foster a sense of community and connection despite being physically separated.

Tiktok has also worked with trusted public health organizations and experts to bring reliable information to our community. Now, in recognition of World Immunization Week (April 24-30), TikTok is doing its part to provide access to information about COVID-19 immunization.

By supporting informational, engaging livestreams and video creation, TikTok aims to continue contributing to important public health goals.

During World Immunization Week, TikTok is encouraging our community to get creative in how they share the reasons why they’re getting vaccinated and use the hashtag #VaccinatedFor to inspire others to get a COVID-19 vaccine, too. People can participate using #VaccinatedFor and view content from the broader TikTok community on our Discover page all week.

On Thursday, April 29, the World Health Organization will be livestreaming to community from its TikTok account – which has grown to over 2.8M followers. Katherine O’Brien, the Director of the Department of Immunization, Vaccines, and Biologicals for the WHO, will explain the science, efficacy, and safety behind vaccines and answer questions from viewers on TikTok app.

TikTok partners with NowThis:

TikTok has also partnered with NowThis to launch a five-part LIVE series called VIRAL, which aims to educate people about the science behind COVID-19 vaccines to help close the information gap, reduce vaccine hesitancy, and inform our community.

VIRAL is hosted by Laurel Bristow, an Infectious Disease researcher, and features public health experts from Team Halo, who together will answer viewers’ questions about the pandemic through live Q&A.

Continuing to counter misinformation

As TikTok brings educational content and partners, it also continues to strengthen the resources provided across our app. Its in-app coronavirus resource hub has been viewed over 2.6 billion times and is periodically updated with new information and guidance about vaccines and COVID-19 from the WHO and the Centers for Disease Control (CDC).

TikTok also places PSAs on an increasing number of related hashtags to connect viewers to the WHO and local public health resources. These PSAs have amassed over 38 billion views and counting.

It strives to swiftly identify and remove misinformation related to COVID-19, and the vast majority of misleading videos about the coronavirus are removed within 24 hours of upload, as detailed in its last Transparency Report.